Frequently Asked
Common Questions, Answered
What is AEO and GEO, and why does it matter for my business?+
AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) are about getting your business mentioned and recommended by AI tools like ChatGPT and Google's AI Overviews β not just ranking in traditional search results. As more people ask AI assistants for recommendations, this is becoming as important as classic SEO.
How is AEO different from traditional SEO?+
Traditional SEO focuses on ranking in search engine results pages. AEO focuses on how AI tools understand, summarize, and recommend your business when someone asks a question β content needs to be structured and phrased differently to get picked up.
Do I need social media marketing if I already run Google ads?+
They serve different purposes. Ads bring in immediate traffic, while social media builds ongoing trust and visibility β especially important for businesses where customers research a brand before buying.
What does "digital presence management" actually include?+
Making sure your business is accurately represented and easy to find across Google, social platforms, review sites, and increasingly, AI-generated answers β not just a single website or ad campaign.
How long does it take to see results from digital marketing?+
Paid campaigns can bring leads within days; SEO and AEO typically take a few months to show meaningful improvement, since they depend on being indexed and recognized as reliable over time.
Do you handle everything, or do we need to be involved?+
We handle execution across all channels, but the strategy works best when we understand your business directly β so a bit of upfront input from you goes a long way toward better results.